Promotional product and advertising specialty success stories
This page will feature articles and stories from our clients demonstrating the benefits of using these promotional products.
You Need Exposure
You need Exposure! Existing businesses, new businesses, one person operations or Coca Cola ....everyone is advertising! But what are the statistics on some of the various ways you can advertise? Consider this recall rate data:
- Banner ads - 27%
- Print & TV ads - 53.5%
- Promotional Products - 76.1%
Research done by LJ Market Research offers these bold percentages. Promotional Products from logo-ed mugs to embroidered golf shirts are the advertisement that keeps on messaging ...in some cases for years. Ask your neighbor what they have logo-ed in their homes and they launch into the experience that places them back in time when the promotional product was given to them.
US marketers are investing almost three times as much in promotional products than they are in much-hyped search marketing. Whether the goal is to increase consumer loyalty, warm up business prospects, or encourage your biggest brand fans' evangelism, a promotional product campaign can work harder for you than almost any other type of messaging.
Take a look at these numbers: Long lasting/repeat exposure:
- 73% of those who used the promotional product that they had received stated that they used it at least once a week
- 45.2% used it at least once a day
- 33.7% of this group had the item on their person - a coveted location for ad messages
- 55% of participants generally kept their promotional product that they had received for at least six months.
Why use promotional products? They are long lasting with repetitive exposure!
Call or email Creative Exposure, let us help you with your next promotional project!
info@CreativExposure.net · 1-434-989-1257 or 1-866-567-6775